JJGlobal Group(CEO Lim Ha-joon), Korea's leading content commerce company, held a photo shoot with top actor "Liza Soberano," a child actor and one of the most influential figures in the Philippines, to launch a new brand in fashion and beauty.

"We will introduce LACIEMER, a fashion brand, in collaboration with 'Liza Soberano' and 'Enline', a fashion company known for 'Nanning Mythology,' the Philippine top-class actor," said Lim Ha-joon, president of JJGlobal Group.

Liza Soberano is a world star with more than 25 million fans communicating in real time on social networking sites. It has 17.69 million Instagram followers, 1.67 million YouTube subscribers, and 5 million TikTok and Twitter.

She is considered the best actress in the Philippines in name and reality with modifiers such as the world's most beautiful woman and the Philippines' most respected woman. She is a national actress who has appeared in more than 30 dramas and movies in the Philippines and is called "Jeon Ji-hyun of the Philippines."

N-LINE(CEO Lee Jung-Min) is a company that operates a brand called "'NANING9(naningu)'" which is familiar to fashion-conscious "2040 Women." It is a representative company of K Fashion, which started as a bonded brand for famous underground shopping malls in Korea and has grown into a mid-sized company with annual sales of more than 100 billion won.

As global interest in K-fashion and design is increasing due to the popularity of K-pop and K-drama, they plan to target Filipino fashion and beauty consumers by utilizing the stable productivity and media content planning capabilities of the existing two companies.

Lisa Soberano said, "We are happy to launch a new brand with specialized companies such as K fashion and K content," adding, "We will try to make 'Rashmail' the best brand in the Philippines through active exchanges of opinions such as design and marketing promotion."

Lim Ha-joon, president of J Global, said, "We will try to increase the influence of Lisa Soberano and brand 'LACIEMER' in the global fashion market by promoting various contents and promotional events."

Meanwhile, JJGlobal Group is a content commerce company based on Korea's leading shopping mall "Housewife Common Sense" and is also producing broadcasting programs such as "May go again(Channel S)" and "Chart Sisters (tvN)" including YouTube channel (ㅍㅎㅎTV), which has more than 280 million views with 2.8 million subscribers.

Reporter= lee. chang woo_ cwlee@nvp.co.kr