Amid the diversification of payment methods due to the increase in the number of visitors to golf courses, "Golf Mobile Coupon" gifts that can be easily used on mobile at some golf courses are attracting attention. The reason for the increase in the number of golf courses introducing "Golf Mobile Coupons" is that it is easy to "one-stop" through mobile, improve customer service, and secure loyal customers.

The mobile coupon market is characterized by the ease of exchanging gifts as a marketing tool that represents the sales of corporate event prizes and customer management. Since it was first introduced in 2017, it has been growing at an average annual rate of 45 percent. From the customer's point of view, it has the advantage of being able to use the coupon easily and easily.

Credit cards and insurance companies are the driving force behind the growth. The golf mobile coupon market naturally grew as they introduced golf-only cards, one-round insurance, Baekdori Hall-in-One insurance, and one-day golf insurance to attract specialized customers. When visiting a golf course affiliated with a specialized company, the company uses up all the coupons it holds through the solution provided by the company.

In the financial sector, demand for golf products to strengthen corporate brands and attract potential customers is increasing for young golfers who are the focus of digital financial services compared to the past. This is because the age group of golf lovers has expanded significantly not only to those in their 20s but also to those in their 30s and young women.

Therefore, experts say that exchanging mobile gift coupons on SNS is spreading like a trend, and the golf course industry and the golf service industry as a whole are becoming increasingly popular. At the top of the list, "Golf Mobile Coupon," which features convenience, ease, and convenience, is drawing a big response from related companies and customers.

Expectations are also high for the use of various points. "In particular, credit card companies and insurance companies can switch their savings to 'Golf Mobile Coupons' when customers request them, and use them as rewards and compensation products when they sign up for golf insurance," a service marketing official said.

The emergence of specialized companies is also attracting attention. "High Score 72" is a development company that provides solutions for golf-only mobile coupons that can be used at affiliated golf courses nationwide. A partnership agreement is being signed with the golf course so that users can pay for golf mobile coupons in the form of bar codes through Multimedia Messaging Service (MMS)

A high score 72 official said, "Golf mobile coupons can be issued directly through a special program provided for customer management at golf courses. It can be used only at golf courses for a specific period of time, and golf mobile coupons issued by outside companies can be used by visitors."

He also predicted, "Golf mobile coupons can be applied easily and easily according to the operation of golf courses, and golf courses and consumers are highly satisfied with them because there is no payment fee.

reporter changwoo. Lee_ cwlee@nvp.co.kr