Park Sung-jin, CEO of WKC, "A symbol of K-pop, will create a new holy place for 'K-Mice'."

The World K-Pop Center(WKC) said, "We will add a customized 'one-stop service' to the killer content 'K-pop' so that it can become a new concept of K-MICE holy place representing Korea."

Park Sung-jin, CEO of the World K-Pop Center, who met at Crest72 in Jung-gu, Seoul on the 22nd, said in an interview with the Global Economic Daily, "The number of inquiries from travel agencies and individuals around the world who want special experiences related to K-pop is increasing significantly."

CEO Park Sung-jin, who has been busy recently, is an expert in the entertainment world. He is the head of the World K-Pop Center, the largest K-pop experience organization in Korea, to foster global talent such as concert halls, banquet halls, and training centers.

The World K-Pop Center is considered one of Korea's original MICE Venue. It has driven the promotion of the K-pop industry by operating regular programs for foreigners, including experience events, permanent performances, and exhibitions in conjunction with related organizations such as the Ministry of Culture, Sports &Tourism and the Korea Tourism Organization.

The biggest advantage of this place is that it has a perfect "one-stop" service that specializes in K-pop and connects to viewing-experience-education.

Recently, it has started to attract global inbound tourists with an E-MICE strategy that combines the K-pop and MICE industries.

In addition to the event facilities, the World K-Pop Center has excellent infrastructure enough to have parking spaces for more than 800 large buses, CEO Park said. "There are Myeong-dong and Jongno, where foreign tourists are concentrated nearby, making it the best place to experience inbound."

He explains that he will specialize in existing programs such as viewing and experience, and cooperate with domestic and foreign agencies and broadcasting stations to actively expand borderless content through specialized E-MICE strategies such as digital exhibitions and non-face-to-face video fan meetings that combine ICT (Information and Communication Technology).

It is also seeking to enter the local market in China.

Earlier last month, the World K-Pop Center, along with ASIA Television, a Chinese OTT operator, completed its search for entry into China and detailed action plans and cooperation measures to restore tourism and cultural exchanges between the two countries in Shenzhen, China. 

As such, the center is working hard on Greater China to proactively respond to the changed consumption patterns after Corona.

It is estimated that the number of Chinese tourists scheduled to visit Korea this year will be 2 to 3 million, and more than 40% of them are expected to be MZ generation.   

Overseas audition programs are also accelerating. CEO Park said, "We have know-how that we have conducted several global K-pop auditions abroad before the COVID-19 pandemic," and added, "Detailed discussions are underway as love calls continue in China, Europe, East South Asia, Middle east, and South America."

"We will expand E-MICE cooperation with major symbolic cities around the world in the future, featuring K-pop," he said. "We will target two rabbits, including inbound expansion and global expansion through partnerships with PCO (international conference agency) and PEO (exhibition agency) at home and abroad."

Cha seungmin reporter.  smcha@nvp.co.kr